AttentionMap AttentionMeter RenewalCycle WarGames About Us

The AttentionCompany is a consulting firm built for the next generation of business. The AttentionCompany offers visionary thinking and innovative solutions, and delivers results that make an immediate impact for the bottom line. With a team of consultants from around the world with a wide range of experience in business, education and government, the AttentionCompany has served numerous clients with their unique ability to focus attention where it needs to go, both inside and outside the organization. The AttentionCompany accomplishes this with tools such as the AttentionMap, a tool designed to measure and manage attention; our world-renowned executive training curriculum, which has trained managers around the globe; and our WarGames tool, which helps companies fine-tune their strategic benchmarking efforts. John C. Beck is the president of AttentionCompany, which is headquartered in Phoenix, Arizona.
John Beck
Visionary and provocateur producing bottom-line results.

At Accenture and The Monitor Group, John created attention-getting, profit-building perspectives for some of the most successful companies in the world, on subjects from wireless and ecommerce to globalization and video games. Defining the challenge of attention management, he co-authored the original text The Attention Economy…named one of the years's ten best business books by Amazon, the American Library Association, and others. A summa cum laude graduate of Harvard and the first person to complete its integrative Ph.D. in business, John has lived and worked throughout Asia, consulting to leaders on both sides of the Pacific. Teaching at Harvard and UCLA, he developed courses on leadership, media, multinational management, ecommerce, strategy, group psychology, organizational behavior, and emerging economies. Critics described his book DoCoMo, co-authored with Mitchell Wade, as "a testament to the pivotal role of conviction, integrity, and personal passion in business success."

Roger Beck
Expert assistance with professional flair.

Roger makes the Attention Company work. As the office manager for the company, Roger is the face of the Attention Company to many of our clients. He administrates, negotiates, schedules, confirms our business transactions and follows up to make sure the job gets done to everyone's satisfaction. Simply put, he's the service in customer service. With years of experience in the business side of the fashion industry and more than a decade in the healing arts as a massage therapist, Roger is the perfect combination of business acumen and human connectedness.

Meredith Brenalvirez
Dealmaker who finds new solutions to old problems.

Meredith is an accomplished executive with experience in multiple fields, including advertising and real estate management, as well as non-profits. She has expertly managed all aspects of the deal--from negotiation to acquisition, from analysis to execution. Meredith has also mastered the world of public relations and marketing across a range of industries--from retail to luxury goods, from media to health care. Her experience led her to achieve leadership positions on several boards, associations and trade groups. She holds a Bachelor of Arts from Claremont McKenna College.

Adam Carstens
Creative thinker with an eye for the future.

Quick with fresh ideas and the right messages to back them up, Adam drives business results at the Attention Company. Trained as a globally oriented MBA at Thunderbird, the American Graduate School of International Management, Adam brings a broad and unconventional perspective to every research question. Adam leads many of our most important projects--from designing the next generation of video games to writing about the prospects for business in Japan. In his previous career, Adam specialized in foreign policy and international trade analysis for a Congressman and a Senator, including high profile projects such as expanding trade links with China and Vietnam. He has also worked in the private sector, helping manage website operations for a high profile member of the Fortune 500, then leading the team that created an award-winning project on the future direction of 3G wireless technologies.

Wang Hai
Talented problem solver with a world of experience.

Wang Hai brings a world of experience to the Attention Company, with a career focused on developing both his skills as well as China's place in the global economy. Throughout his work, Hai focuses on perfecting the newest communication technologies and theories to help solve problems for corporations on both sides of the Pacific. While working for Wahaha Group Co., Ltd, a leading beverage corporation in China, Hai not only learned how local Chinese corporations compete with international giants, but also performed thorough research on the strategies of international major players trying to succeed in China. Hai later received his Master of Communication Management degree from the Annenberg School at USC before joining the Attention Company team.

Jon Huggett
Seasoned CEO making far-flung businesses do as well as the ones at home.

Jon's 15 minutes of fame came early-at 17, he was a member of the winning team in a UK TV quiz show-but his ability to generate fortune has lasted far longer. In an age of talk about globalization, Jon has walked the walk on six continents. A former chief executive and Bain & Company partner, he has visited 96 countries and successfully done business on every continent. Jon has a knack for understanding what needs to be done in the farther reaches of the world, then working with whomever is there to make things happen. He started out selling books in a shop, then soap for P&G before graduating Arjay Miller Scholar at Stanford Business School. Jon has earned a degree from Oxford and published numerous articles…as well as finding time to lead an HIV non-profit in San Francisco and teach business to prison inmates in Africa.

Jonathan W. Lipsitz
Problem solver focused on exploiting technologies for maximum benefit

Jonathan Lipsitz is a founding partner of Primehaven Consulting Group. He specializes in developing strategic plans to help companies maximize their potential based on the appropriate exploitation of technologies and business processes. Prior to joining Primehaven, Jonathan worked at Cambridge Technology Partners in a variety of roles, both in the US and UK. Jonathan has held many positions in strategic and financial planning, as well as marketing, in large and small companies - most notably RJR Nabisco and Hoffman-LaRoche. Jonathan has been published in various publications and has spoken at conferences in the US and Europe on how companies can achieve their business objectives through the use of technology. Jonathan holds a Bachelor of Science from Carnegie Mellon and an MBA from the American Graduate School of International Management.

Allen Morrison, Ph.D.
Strategic thinker with a global perspective.

Currently a professor of strategy and global management at IMD, Allen has consulted with companies in nearly every industry, hemisphere and time zone, helping all of them gain a more insightful perspective on the challenges of global business. Allen’s work has helped some of the world’s largest companies build critical leadership skills and achieve global success. Al has written over 55 articles and case studies, and seven books including Global Explorers: The Next Generation of Leaders. Al has also served as Editor of the Journal of International Management and on the Editorial Review Board of the Journal of International Business Studies. Prior tojoining IMD, Allen was the J. Armand Bombardier Chair of Global Management at the Ivey School of Business in Canada, in addition to serving as Associate Dean-Executive Development and directing numerous custom and public executive programs at the school.

Mitchell Wade
Intellectual amplifier, turning research into accessible ideas and strategic impact.

Across disciplines, Mitchell's contribution is to focus analysis, strengthen new ideas, and bridge the gap between technical insight and real-world decisions. "The big-idea guys produce better ideas when he's around - and they execute better, too," said one executive. Beyond the thinktank, Mitchell is currently CEO of CHOICE Humanitarian, a non-profit helping the developing world climb out of poverty. He has also worked in e-commerce, design, and management consulting. With John Beck, he co-authored Got Game and DoCoMo, praised in such places as the Boston Globe, Library Journal, and Amazon ("With lessons for all business leaders, in any industry"). A graduate of Harvard College, he has instructed students from undergraduate to post-doctoral level at RAND, Harvard, and the Claremont Colleges.

  • Accenture
  • Amgen
  • Becton Dickinson
  • British Petroleum
  • Cemex
  • Charles Schwab
  • CHOICE Humanitarian
  • CIBC
  • Cisco
  • CMP Media
  • Council of Alumni Association Executives
  • DAI
  • Dow Chemical
  • Eduneering
  • Ericsson
  • Ernst & Young
  • ESMT
  • Globespan
  • Globis
  • GSD&M
  • Harvard Business School Publishing
  • Harvard University
  • ICI
  • IMD
  • IPADE
  • Ivey School of Business
  • Korn-Ferry
  • Microsoft
  • Monitor Group
  • Motorola
  • NTT Docomo
  • Procter & Gamble
  • Public Libraries Association
  • Royal Government of Cambodia
  • Seriosity
  • Sony
  • Sunbridge, Inc.
  • Suncorp-Metway
  • Thunderbird School of Global Mgmt
  • Toshiba
  • TRW
  • UCLA
  • United Nations
  • USC
  • Washington Group International
  • World Bank
  • “the best offsite we’ve ever had.” -- a Fortune 500 client
  • “rarest of business books, one that reaches beyond business logic to reveal what comes from the heart.” -- The Boston Globe
  • “a new standard for forward-thinking thought leadership not only for our group, but for our firm.” -- a leading global consultancy
  • “a wide-ranging, forward-looking, low-to-the-ground exploration of everything from new attention metrics to the fascinating psychobiology of attention.” -- Fast Company
  • “a valuable perspective based on research...we are actively distributing it to our prospects.” -- a Fortune 500 client
  • “sure to be read in airport lounges around the country." -- Customer Relationship Management
  • “thoughtful and eloquent...the core lessons can help literally any organization achieve its own success by creating, nourishing and sustaining the passion of everyone involved...” -- Amazon Top Reviewer
  • “terrific and relevant insights...a story that absolutely needs to be told.” -- a senior high-tech executive
  • For “any executive drowning in e-mail, voice mail, instant messages, pager messages.” -- Time

Over the years, we've written quite a few books about attention - where it's going, how to get it and most importantly, how to keep it. Here's a quick summary of what we've written.

The Kids are Alright
The new paperback version of "Got Game" from Harvard Business School Press, with special emphasis on the issues parents face today regarding video games and kids.
Got Game
There's a new generation of workers rising in business. What do they have in common? Many of them grew up playing video games. As a result, they have a new perspective on the marketplace and management. Learn all about this Gamer Generation in this book from Harvard Business School Press.
The Attention Economy
Attention is the most scarce resource in business today, says The Attention Economy. This book details how attention is getting squeezed on all sides, and how organizations and managers can respond effectively. Called one of the best business books of 2001 by Amazon.com.
Japan's Business Renaissance
Japan is now emerging from its economic cocoon, and has newfound confidence. But Japan’s latest renewal is no accident—the country has been accomplishing this same basic “miracle” for its entire known history. Our book will help you understand why Japan is so agile at the renewal game, and show you how to internalize the lessons of renewal from one of the oldest warrior codes on earth.
DoCoMo
This book examines how this company, after only two years, grew a customer base as big as AOL’s in one of the most technologically demanding markets in the world--Japan. DoCoMo's team revolutionized venerable Nippon Telephone and Telegraph from within, making cell phones an indispensible part of daily life.