Find out more about our research by reading our articles:
The Kids Are Alright
Got Game?
Got Game: A Guide for Parents
Get Ready For The Gamer Generation
The Gamer Difference
Our Research
The results might surprise you

Think of Gamers as antisocial, withdrawn slackers? Think again. Our research found otherwise. When you realize that people in their 20’s and early 30’s have never known a time without video games, you realize that the Gamer mentality is out there, and it’s a big part of the people who make up your business.

Some interesting facts:
– 80% of managers under 35 have significant video game experience.

– It’s not just a man’s world – nearly half of Gamers are women.

To a greater extent than non-gamers, Gamers...
– like to win and on average, they believe that winning is everything.
– are more confident about their abilities.
– care more about their organizations.
– prefer to be paid according to their actual performance, rather than a title or a set salary.
– say they have a greater need for human relationships.
– believe connecting with the right people gets things done more quickly.
– prefer decision making after getting input from employees.

Through this research, we found several ways in which Gamers will be:
– better workers
– better team players
– better at risk management
– better as leaders

Want to find out more about Gamers? Read The Kids Are Alright from Harvard Business School Press.