Ideas With Attitude

New products and markets are all about attitude. Social psychologists tell us the right attitudes can lead directly to behaviors -- such as buying.

When you are launching any new product or service, you want to know if the attitudes that drive product acceptance exist – or better yet, how and why those attitudes are just beginning to emerge.

Venture capital and Private Equity firms are quite good at understanding broad market trends, recognizing a talented management team, and assessing the likelihood of success of a business plan. But to get to the right attitudes, you need more than just those skills.

North Star can help you understand answers to questions that may ultimately be much more important than the business plan or the management team:

Do I have the right idea?	Will anyone even look at this product, let alone buy it?
Is there a set of buyers out there that will make this idea into a hit?	Can I convince other investors this product is worth the investment?

Yet companies are often resistant to spend money on research because time and money are always at a premium. But what if there were a quick, inexpensive way to get a sense who needs your product, and why they need it – before you wasted any money on marketing, development or beta testing.

How We Can Help

North Star has worked with a wide variety of clients and venture capital firms to give them the answers they seek about how their products and services will be received. Our rigorous yet inexpensive and quick market analysis can ask and answer the crucial questions about how your product will fare.

With our help, firms have...

	Found new ideas that were hiding in plain sight. North Star’s unique processes help organizations discover an idea they hadn’t yet considered, but which fit perfectly in their plans.
	Tweaked existing products to make sure they met customer needs. North Star helps companies see which of their product’s features are desired by the market, and which ones were a waste of money and time.
	Discovered new market segments looking for their product. North Star helped companies to find out exactly which customers have the attitudes that will result in buying behavior.
	Determined whether the market was really ready for their service. North Star found some markets are not quite “ripe” yet, while some are ready to go immediately. Firms thus wasted less time and money trying to reach all markets at once.

North Star can help mold your thinking to fine tune your offering to either consumer or business markets. We’ve worked in the fields of high technology, as well as across country borders.

Click here to see a list of clients we’ve helped.