Education and ideas that drive results | Consumer Research | Training | Game Development

Who We Are

Our People

  • ideas only matter if they drive results.
  • the bridge from ideas to results is always people.
  • crossing that bridge means tapping into real passion—not the kind you can fake.

North Star develops practical ideas that inspire passion and improve performance. Working with us, companies have connected with the people who matter: customers, employees, even investors and analysts. And everyone—our readers, our clients, our whole team—has fun. After all, complex non-linear regressions demonstrate that the more fun you have, the more value you create. Find out more about the North Star team.

What People Say

Here's just some of the things people have said about our work thus far:

  • "the best offsite we’ve ever had." -- a Fortune 500 client
  • "rarest of business books, one that reaches beyond business logic to reveal what comes from the heart." -- The Boston Globe
  • "a new standard for forward-thinking thought leadership not only for our group, but for our firm." -- a leading global consultancy
  • "a wide-ranging, forward-looking, low-to-the-ground exploration of everything from new attention metrics to the fascinating psychobiology of attention." -- Fast Company
  • "a valuable perspective based on research...we are actively distributing it to our prospects." -- a Fortune 500 client
  • "sure to be read in airport lounges around the country." -- Customer Relationship Management
  • "thoughtful and eloquent...the core lessons can help literally any organization achieve its own success by creating, nourishing and sustaining the passion of everyone involved..." -- Amazon Top Reviewer
  • "terrific and relevant insights...a story that absolutely needs to be told." -- a senior high-tech executive
  • For “any executive drowning in e-mail, voice mail, instant messages, pager messages." -- Time

Our Clients

  • Accenture
  • Amgen
  • Becton Dickinson
  • British Petroleum
  • Cemex
  • Charles Schwab
  • CHOICE Humanitarian
  • CIBC
  • Cisco
  • CMP Media
  • Council of Alumni Association Executives
  • DAI
  • Dow Chemical
  • Eduneering
  • Ericsson
  • Ernst & Young
  • Globespan
  • GSD&M
  • Harvard Business School Publishing
  • Harvard University
  • ICI
  • IMD
  • Ivey School of Business
  • Korn-Ferry
  • Microsoft
  • Monitor Group
  • Motorola
  • NTT Docomo
  • Procter & Gamble
  • Public Libraries Association
  • Royal Government of Cambodia
  • Seriosity
  • Sony
  • Sunbridge, Inc.
  • Suncorp-Metway
  • Thunderbird, the Garvin School of International Management
  • Toshiba
  • TRW
  • UCLA
  • United Nations
  • USC
  • Washington Group Internationa
  • World Bank