Good vs Good Amazon review: Maslow’s Hierarchy for the social world

April 02, 2013 1 min read 0 Comments

“Maslow’s Hierarchy for the Social World” would be a more apt title for this book. Its a new and refreshing view that reflects classic tensions and conflicts of today’s socially driven globally connected world. The author’s level of analysis makes it easier to see the forest for the trees as to the forces that are at the heart of decision making. I like the author’s use of simple and clear framework to identify eight categories (relationships, life, growth, etc.) that we (possibly unknowingly) prioritize, and are at the core of all our opinions and decisions – and explain why we sometimes clash with others. The author even shows how a country’s ranking of the Goods shapes its policy, culture, and relationships with other countries. The book offers real hope for the future: by using the 8 Goods framework, we just might be able to transcend the polarizing boundary lines that prevent us from working together, understanding each other, and recognizing that we have more in common than we think. Big Idea!!“